We are committed to saving our oceans, and in particular the sea life that lives within it. The waters around O'ahu is home to many endangered species, including the Hawaiian Green Sea Turtle and the Hawaiian Monk Seal. A portion of our profits (10%) goes to helping those organizations which strive to protect of sea life around Hawai'i and globally. Specifically the Hawaiian Marine Animal Response team which helped me rescue a Hawaiian Green Sea Turtle several years ago. You can read more about that experience in Island Journal.
Hawaii Marine Animal Response is the largest Hawaii-based nonprofit marine species conservation, education, field support, rescue and stranding response organization.
Another important organization is the Surfrider Foundation dedicated to the protection and enjoyment of the world's ocean, waves and beaches through a powerful activist network.